Recording and releasing music by a new and/or unknown artist is a very risky and costly venture. Most ofthe major record companies are not famous as risk takers and are reluctant to advance large sums ofmoney to bands or artist whose recordings may not recoup the initial investment. Now that the recordingindustry is gripped by a world-wide recession, the major labels are becoming more careful than ever byconcentrating their resources on successful existing artists and back catalogue sales. Many of theirunprofitable portfolios of artists are dropped and potential new artists are lucky to have their demoslistened to. Most independent record labels are usually set up in order to get the music of a band or artistto the ears of a wider audience, having tried to get a record deal through the usual channels. There aremany advantages to owning your own label, but the most obvious initial benefit is the fact that you’re incomplete control of your own destiny.
Hector Duse Anthony
Hecta born Duse – Anthony Hector is a Hiplife/Hip-hop performing artiste who hails from the Volta Region of Ghana in West Africa. His musical interest started rising during his Senior High School days at St Paul’s College in Denu.After successfully mentoring the likes of Obrafour, Funny, KRS One among others for the years, he then released his debut in 2012, a commercial single Evuna featuring one of Ghana’s award winning rap act Guru.
He became the people’s choice with appearances on major event platforms which were aired live on television across the country and worldwide via internet.
His ability to sing, rap and simultaneously dance energetically kept him on top of his game.
Hecta has worked with some well known Ghanaian musicians including Doubble, Yaa Pono, Gallaxy, Stay Jay and still working industriously to take his music to the masses both in Ghana and beyond.
Hecta was signed to VibetownGH in the latter part of the year 2015. VibetownGH has always supported his career from the year 2013 when he released his first ever song to stream across borders of West Africa and some parts of the world in regards to the year 2013. Vibetown supported in oorganizing his first ever musical tour (Hecta Evuna Tour) in Aflao
The recording industry has come in for a lot of criticism over its perceived resistance to the digital revolution: the fact that it was the first industry to have to deal with the transition to digital with all its attendant opportunities and challenges resulted in a negative public perception and accusations of lack of vision coupled with protectionism. But now all other creative industries are having to cope with the same issues and look to the music industry – sometimes to learn from our mistakes, but more often to take our lead in ways to deal with the challenges that digital presents.
Traditionally the record company played
a leading role through the signing and development of artists and their music. In the pre-digital days, record companies owned the means of manufacture as well as the routes to market. So it was essential for artists to work with record companies if they wanted a meaningful recording career and global opportunities.